My concept for my annual report is to compare where the Wendy’s brand started to where they are now. The fast-food service is in the middle of doing a major cooperate overall, while still adhering to their original core ideals. Their founder Dave Thomas had a clear vision for his business. Wendy’s is still staying true to his vision. Since Wendy’s tagline is “quality is our recipe”, I wanted to keep the overall aesthetic of the report to give a fresh, all natural feel.  The fonts I used are Klinic Slab and Garamond. The two fonts complement each other, while giving the report a cooperate feel they still have an organic structure. The color scheme I used is dark red, light teal, and sepia. The papers I used in the report also compliment the color scheme.

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